Page 262 - FY 2021-22 Blue Book Volume 1

El Pueblo de Los Angeles

Marketing and Events
Priority Outcome: Create a more livable and sustainable city
This program promotes El Pueblo as a universal destination to experience Los Angeles' multicultural past,
present, and future, as well as coordinates special events, filming, and commercial use of the Historic
Monument, all of which generate parking and rental income to support cost-effective operations.

Program Changes Direct Cost Positions Total Cost
Changes in Salaries, Expense, Equipment, and Special
Apportionment of Changes Applicable to Various Programs 9,773 - 9,528
Related costs consist of employee benefits.
SG: $9,773
Related Costs: ($245)
New Services
9. Marketing and Rebrand Strategy 40,000 - 40,000
Add one-time funding in the Contractual Services Account to
support the development of a marketing and rebrand strategy
that focuses on increased tourism and visitation for the
reopening and recovery of the El Pueblo de Los Angeles
Historical Monument. Funding is provided by the El Pueblo de
Los Angeles Historical Monument Revenue Fund.
EX: $40,000
TOTAL Marketing and Events 49,773 -

D 2020-21 Program Budget 333,836 1
Changes in Salaries, Expense, Equipment, and Special 49,773 -
2021-22 PROGRAM BUDGET 383,609 1

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