Page 395 - FY 2021-22 Blue Book Volume 2

Los Angeles Tourism & Convention Board

Global Public Relations, Earned and Owned Media - $534,000

LATCB’s Global Communications Team works with travel writers around the world to increase coverage of Los
Angeles. LATCB will continue to focus on its goal to deliver millions of unique visitors to LATCB’s websites, social
media channels, and e-mail databases. In addition, LATCB will continue to place emphasis on leveraging the
momentum gained from the innovative programing implemented during the COVID-19 pandemic and determining
how best to use immersive technology as a complement to the existing methods of attracting incremental visitors to
Los Angeles.

Business Operations (Finance, Technology, Human Resources, and Visitor Centers) - $3,948,000

This area provides direct support to the operating divisions discussed above and includes administrative, finance
and accounting, human resources, payroll, legal, and information technology services. Together, these departments
are responsible for maintaining financial controls, operational efficiency, and contract compliance.

This division also oversees operation of LATCB’s Visitor Information Centers which were closed last year due to
COVID-19 related Stay at Home orders from the State and County.

Allocation to TOT Reserve Fund - $695,000

This category represents the funding of the TOT Reserve Fund with any actualized excess collections in 2021-22. The
allocation will only occur after all other budgeted allocations are funded. The TOT Reserve Fund is stipulated in the
Agreement and will be used to fund programming and events in years beyond the current fiscal year.

Total 2021-22 LATCB TOT Budget: $13,275,000

ADDITIONAL SOURCES AND USES OF FUNDING

Tourism Marketing District - $15,974,000

LATCB has a long-term service contract with the Los Angeles Tourism Marketing District (LATMD), which was
formed in 2011 by hotels with 50 or more guest rooms located in the City. The LATMD assesses 1.5 percent on
member-hotel room revenue to generate funding to competitively sell and market these hotels. By contract, use of
these funds is solely restricted to sales and marketing activities that provide specific benefit to the LATMD hotels.

Los Angeles World Airports International Marketing Alliance - $500,000

Use of these funds is restricted by the Federal Aviation Administration solely for the international marketing of the
Los Angeles International Airport and are directed by Los Angeles World Airports. These funds cannot be used for
any other purposes.

Corporate Partnerships, Advertising Sales and Administrative Services - $1,460,000

By contract, use of these funds is solely for the benefit and promotion of the sponsors, partners, and/or advertisers.

Membership Program Fees - $925,000

Revenues derived from the Membership Program are from member dues and restaurants participating in dineLA’s
semi-annual, two-week culinary event. These funds are used for the benefit of the members and participants.

Visitor Information Centers - $0

LATCB’s Visitor Information Centers (VIC) had produced revenues from ticket sales to various entertainment
attractions and theme parks. Current locations include Downtown Los Angeles, Hollywood, San Pedro/L.A.
Waterfront, and Union Station. Due to COVID-19, VIC operations have been suspended consistent with State and
local Stay at Home orders. Operations are expected to resume, but will be subject to ongoing guidance from health
authorities, renewed leases, and availability of financial resources. Due to this uncertainty, LATCB has not
budgeted any revenue from these operations for 2021-22.

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