Page 396 - FY 2021-22 Blue Book Volume 2

Los Angeles Tourism & Convention Board
PRODUCTIVITY GOALS

Productivity goals for 2021-22 are comprised of Convention and Meeting Sales and Services objectives for bookings
and leads as shown in the tables below. These productivity goals are subject to recommendations by the Sales
Advisory Board and approval by the Board of Directors of LATCB and are based on February 2021 industry data.
Currently, conventions and meetings are not allowed to take place in Los Angeles County in alignment with the
State’s Blueprint for a Safer Economy. Neither the State nor the County have released timelines or guidance for the
return of this sector. LATCB will continue to closely monitor the impact of COVID-19 on these targets.

ESTIMATED SALES BOOKINGS FOR 2021-22

Convention Center Events – This activity is expected to yield 225,000 room nights, resulting in $8.5 million of TOT.

Hotel Corporate Meetings – This activity is expected to yield 194,115 room nights resulting in $7.4 million of TOT.

ESTIMATED REVENUES FROM SALES BOOKINGS FOR 2021-22
1

2019-20 2020-21 2021-22 2021-22
Actuals Estimates Goals Estimated TOT
Convention Center Events
Number 30 17 15
Room Nights 460,331 243,269 225,000 $ 8,536,500

Hotel Corporate Meetings

Number 662 220 410
Room Nights 309,811 104,285 194,115 7,364,723

TOTALS
Number 692 237 425
Room Nights 770,142 347,554 419,115 $ 15,901,223

ESTIMATED SALES LEADS FOR 2021-22

Convention Center Events – This activity is expected to yield 88 sales leads, resulting in approximately $50.1
million of TOT.

Hotel Corporate Meetings – This activity is expected to yield 1,456 sales leads, resulting in approximately $26.2
million of TOT.

ESTIMATED REVENUES FROM SALES LEADS FOR FISCAL YEAR 2021-22 1

2019-20 2020-21 2021-22 2021-22
Actuals Estimates Goals Estimated TOT

Convention Center Events 221 60 88 $ 50,080,800

Hotel Corporate Meetings 3,070 780 1,456 26,153,681

TOTALS 3,291 840 1,544 $ 76,234,481

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