Page 220 - FY 2020-21 Blue Book Volume I

Cultural Affairs

Marketing and Development
Priority Outcome: Create a more livable and sustainable city
This program involves collaboration with local, state, national, and international arts organizations to promote
cultural awareness and increase access to arts and cultural opportunities in Los Angeles. This program
undertakes fundraising initiatives to supplement the City's resources and support strategic partnerships with
foundations, government agencies, corporations, and private individual donors. This program also manages
all media relations, public relations, and communications for the Department.

Program Changes Direct Cost Positions Total Cost
Changes in Salaries, Expense, Equipment, and Special
Apportionment of Changes Applicable to Various Programs (79,351) - (87,707)
Related costs consist of employee benefits.
SG: ($79,351)
Related Costs: ($8,356)
Increased Services
17. Heritage Months 1,600 - 1,600
Increase funding to the Special Appropriations III Account for
the American Indian Heritage Month ($1,000) and LGBT
Heritage Month ($600) programs.
SP: $1,600
New Services
18. Americans for the Arts 2021 Convention Support 50,000 - 50,000
Add one-time funding to the Special Appropriations III Account
for subsidies and neighborhood art tours associated with the
City's hosting of the Americans for the Arts 2021 Convention.
SP: $50,000
TOTAL Marketing and Development (27,751) -

D 2019-20 Program Budget 1,050,500 5
Changes in Salaries, Expense, Equipment, and Special (27,751) -
2020-21 PROGRAM BUDGET 1,022,749 5

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