Page 439 - FY 2020-21 Blue Book Volume II

Los Angeles Tourism & Convention Board
Economic Impact

Total direct and indirect/induced economic impact from business sales resulting from events held at the LACC
between 2019 and 2035 is projected to be approximately $3.8 billion as shown in the table below. These sales will
support 26,300 full time equivalent (FTE) jobs and $235 million in state and local tax assessments.

ESTIMATED ECONOMIC IMPACT OF BOOKED CONVENTION CENTER EVENTS 2019 THROUGH 2035
2

Direct Indirect / Induced Total

Business Sales $ 2,222,439,000 $ 1,600,397,000 $ 3,822,836,000

Jobs Supported Annual FTE’s 20,200 6,100 26,300

Taxes and Assessments
State Total $ 77,333,000 $ 42,423,000 $ 119,756,000
Local Total $ 105,459,000 $ 9,802,000 $ 115,261,000
Source, DMAI Economic Impact Calculator, March 2020

NOTES
1 2020-21 Average Room Nights per Booking Assumptions:
• 14,509 for Convention Center Events
• 504 for Hotel Association and Corporate Meetings
• Average Room Rate: $271 (2019 CBRE Audit Summary)
• Estimates may need to be adjusted based on the impact of COVID-19
Note – In view of current year-to-date sales performance, these goals may be adjusted based on the recommendation of the
Sales Advisory Committee and approval by the Board of Directors of LATCB.
2 These figures do not include the 2022 Super Bowl or 2028 Olympics as they are unique, one-time events.

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