Page 441 - 2022-23 Blue Book Vol 2

Los Angeles Tourism & Convention Board

Global Public Relations, Earned and Owned Media - $1,001,000

LATCB’s global communications team works with travel writers around the world to increase quality coverage of
Los Angeles. LATCB will renew formal agency-of-record public relations agreements in seven international markets
and continue to focus on the goal to deliver millions of unique visitors to its websites and e-mail databases. In
addition, emphasis will continue to be placed on leveraging social media.

Operations (Finance, Legal, Technology & Human Resources) - $5,201,000

This area provides direct support to the operating divisions discussed above and includes administrative services,
finance and accounting, human resources, payroll, legal, and information technology. Together, these departments
are responsible for maintaining financial controls, operational efficiency, and contract compliance.

This division also oversees the operations of LATCB’s Visitor Information Centers. While these have remained closed
since March of 2020 due to the pandemic, LATCB has continued to disseminate information through other channels.

Allocation to TOT Reserve Fund - $262,000

This category represents the funding of the TOT Reserve Fund with any excess collections that actualize in 2022-
23. The allocation will only occur after all other budgeted allocations are funded. The TOT Reserve Fund was formed
in accordance with the Agreement between the City and LATCB to be used in the event that revenues are severely
impacted by catastrophic events or natural disasters and to fund programming and events in years beyond the current
fiscal year.

TOTAL 2022-23 LATCB TOT BUDGET: $19,840,000

ADDITIONAL SOURCES AND USES OF FUNDING

Los Angeles Tourism Marketing District - $27,096,000
LATCB has a long-term service contract with the Los Angeles Tourism Marketing District (LATMD), which was
formed in 2011 by hotels with 50 or more guest rooms located in the City. The LATMD assesses member-hotel room
revenue to generate funding to competitively sell and market these hotels. The LATMD Board recently approved
increasing the assessment rate from 1.5 percent to 2.0 percent, which is expected to begin during calendar year
2022. The LATMD revenues for 2022-23 assumes the new assessment rate. By contract, use of these funds is solely
restricted to sales and marketing activities that provide specific benefit to the hotels in the LATMD.
Los Angeles World Airports International Marketing Alliance - $313,000

Use of these funds is restricted by the Federal Aviation Administration solely for the international marketing of the
Los Angeles International Airport and are directed by the Los Angeles World Airports. These funds cannot be used
for any other purposes.

Corporate Partnerships, Advertising Sales and Administrative Services - $950,000

By contract, use of these funds must be used solely for the benefit and promotion of the sponsors, partners, and/or
advertisers.

Membership Program Fees - $927,000

Revenues derived from the Membership Program are from member dues and restaurants participating in Dine LA’s
semi-annual, two-week culinary event. These funds are used for the benefit of members and participants.

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