Page 442 - 2022-23 Blue Book Vol 2

Los Angeles Tourism & Convention Board
PRODUCTIVITY GOALS

Productivity goals for 2022-23 are comprised of Convention and Meeting Sales and Services objectives for bookings
and leads as shown in the tables below. These productivity goals are subject to recommendations by the LATCB
Sales Advisory Board and approval by the Board of Directors of LATCB and are based on current internal and
external industry data. LATCB will continue to monitor this data regularly as the return and recovery of meetings and
events continues to evolve.

ESTIMATED REVENUES FROM SALES BOOKINGS FOR 2022-23
1

2020-21 2021-22 2022-23 2022-23
Actuals Estimates Goals Estimated TOT
Convention Center Events
Number 20 14 20
Room Nights 313,571 190,000 215,760 $ 8,185,934

Hotel Corporate Meetings
Number 83 250 410
Room Nights 48,831 120,000 182,860 6,937,708

TOTALS
Number 103 264 430
Room Nights 362,402 310,000 398,620 $ 15,123,642

ESTIMATED REVENUES FROM SALES LEADS FOR 2022-23 1

2020-21 2021-22 2022-23 2022-23
Actuals Estimates Goals Estimated TOT

Convention Center Events 99 130 160 $ 65,487,475

Hotel Corporate Meetings 848 1,689 2,131 36,059,162

TOTALS 947 1,819 2,291 $ 101,546,637

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